The main goal of this project was to provide the client with a brand that fit their business mission and vision. To achieve this, we did some research on the hotel itself and its surroundings. We wanted the logo to reflect the hotel’s location on the Amsterdam canals.
We created a simplistic sketch of the classic Amsterdam buildings and bridges. We also used a more modern yet classic font to represent the historic building.
For the website, we had one main goal, which was to redesign and rebuild the new website .We tried to make booking a room as smooth as possible. Therefore, we added a pop-up modal on the home page where users can scroll through the rooms and book them directly.